Pure Laundry, Pure Love
Gentle on clothes. Kind to animals. Safe for the planet.
Welcome, Friends of Chester the Dutchie!
At PureClean Essentials, we believe caring for your home should never come at the expense of animals or the Earth. That’s why our Pure Laundry Soap Flakes are:
Cruelty-Free — never tested on animals, ever.
Vegan — made without any animal byproducts.
Plastic-Free Packaging — no harmful plastics to end up in oceans and waterways.
Organic Ingredients — no harsh chemicals, dyes, or perfumes.
Safe for Sensitive Skin & Fur Families — gentle enough for you, your loved ones, and the environment you share.
When you choose PureClean Essentials, you’re helping protect the same animals and wild places you love.
✨ A Clean That Feels Good
Imagine fresh, clean laundry without synthetic fragrances, irritants, or hidden animal harm. Every wash supports your values — compassion, kindness, and care.
Sign up to get:
Exclusive eco-friendly laundry tips
Special offers for Chester’s followers
Early access to new cruelty-free products
Shop With Purpose
Ready to make the switch? Explore our cruelty-free, plastic-free essentials here:
Hi, I’m Gerald. I never thought I’d be a soap maker!
I’m a statistician. In 2023, I retired from my job in healthcare analytics. My wife was still working full-time so I started doing more of the household chores, including the laundry.
When I read the ingredients on the detergent we were using, I wondered what all those chemicals were. I started Googling, and I didn’t like what I found out. For example, one of the ingredients was sodium lauryl sulfate. Sulfates are generally made by reacting petroleum with sulfuric acid. The resulting product isn’t terrible, although it can irritate your skin. But why would we use petroleum to make what is basically soap?
I started looking for substitutes and experimenting. I soon decided that what I really needed was just plain old soap. I remembered when I was a kid, my mom used Ivory Snow to wash delicates. But I couldn’t find that in the stores. (I found out that in 1993 Proctor & Gamble quietly altered the formula for Ivory Snow, changing it from soap to detergent.)
I also found a lot of “greenwashing” in the industry. One extremely popular “natural” laundry powder, with “soap” right there in its name, doesn’t contain any soap at all!
This free e-book is my way of helping you get control of the laundry chaos with tools that actually work—and products you can feel good about.